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About our brands

Bonnier Brands manages brand development and licensing for some of Sweden’s most well-known and successful brands. Our portfolio consists of a wide selection of brands – such as children’s characters, authors, artists, celebrities and magazine brands.

We strive to find interesting and profitable partnerships and opportunities that result in products, services, experiences and offerings that meet the marketplace’s high demands, and that develop our brands in the long term.

Actor, chef, and successful cookbook writer. Per Morberg’s books have sold in over a million copies.

Elsa Beskow
A Swedish cultural heritage. One of Sweden’s most well-known children’s book authors and illustrators. It is said that Elsa Beskow introduced the Swedish children’s picture book abroad.

Sköna Hem
Sweden’s most popular and reputable interior design magazine.

Pelle Svanslös
The world’s most beloved cat makes his comeback!

Sweden’s coolest fashion media brand with the most fashionable women as their target audience.

Offers inspiring interior design ideas for homes where the genuinely rural is mixed with a more modern form and design. The target audience is people who are dreaming of that pleasant, rural lifestyle.