Teknikens Värld (World of Technology) is best in class when it comes to car journalism and making a broad magazine that includes everything from small cars, to second hand to super sports car that the readers often only can dream about. Teknikens Värld’s car tests and known throughout the world for disclosing flaws in cars and the tests are continuously quoted by other media. They also help the Swedish people in having as good and cheap car ownership as possible.
Teknikens Värld has a history that can be compared to very few car magazines. The first issue was published in 1948 and in the fifties the contents became more and more concentrated on cars, mainly Formula 1, especially in the seventies with Swedish driver Ronnie Peterson often playing a major part. In 1987 the magazine broke the speed record in six different displacement classes, among them the biggest where the magazine testing manager Björn Sundfelt drove 315 km/h in a Porsche 911 DP3 Zirkelbach, on a public (and closed off) road. In 1997 Teknikens Värld made headlines throughout the world when a Mercedes A-class overturned during the now known elk test. In 2002 Teknikens Värld launched their website and in 2009 the site became Sweden’s largest car news website, which it is still today with up to 154 000 unique visitors every week.
Today Teknikens Värld is more active than ever with car meets, track meets, car auctions, trips and much more. Several other publications are also published, among them Klassiska Bilar (Classic Cars), and year book Alla Bilar, consumer magazine such as Köpa Bil and Tjänstebilen, and also several special editions about car makers such as Volvo, Saab and Mercedes.
The magazine has fostered almost all of Sweden’s most well-known car and motor journalists. People such as Christer, Glenning, Åke Borglund, Marianne Sterner, Dag E. Hogsten are a few examples. Today the magazine is run by Daniel Flodin who has created an almost new editorial staff, even though some of the “old foxes” such as PeO Kjellström, Jonas Borglund and Mikael Stjerna are still around.
And it is full speed ahead!