Brands.


Bonnier Brands manages brand development and licensing for some of Sweden’s most well-known and successful brands. Our portfolio consists of a wide selection of brands – such as children’s characters, authors, artists, celebrities and magazine brands. All our brands are known for their credibility, quality and popularity.

We strive to do our brands justice by finding interesting and profitable partnerships and opportunities that result in products, services, experiences and offerings that meet the marketplace’s high demands, and that develop our brands in the long term. We find unexpected connections and partnerships to be of particular interest – it is often these that gain most attention and become most successful.

Elsa Beskow
A Swedish cultural heritage. One of Sweden’s most well-known children’s book authors and illustrators. It is said that Elsa Beskow introduced the Swedish children’s picture book abroad.

Pelle Svanslös
The world’s most beloved cat makes his comeback!

The Whodunit Detective Agency
The children’s favourite and constant best seller that receives award after award. With 23 books, and more on their way, published in 30 countries, three new movies, exhibitions and even an opera the stories about Jerry and Maya (Lasse and Maja in Swedish) are one of Sweden’s most successful children’s book series and brands ever.

Barnkammaren
Stemming from the beloved Barnkammarböckerna (The Nursery Books) Barnkammaren is a brand for the smallest of us – a brand that signifies quality and care.

Ingrid and Ivar
Charming, playful and very popular children’s book series for 0-3 year olds.

Lots of dinosaurs
Mix humour, fact, fantasy and design and you will have this colourful brand – a perfect experience for all young dinosaur lovers.

Teknikens Värld
Best in class when it comes to serious car journalism. A magazine with a history unrivalled anywhere.

Sköna Hem
Sweden’s most popular and reputable interior design magazine.

Allt om Trädgård
The Nordic region’s most popular garden magazine and the obvious choice for anyone who enjoys gardening.

Frøken Jensen
Frøken Jensens cookbook can be found in almost every Danish home. First published in 1901 over two million copies have been sold.

Strid
Richard Scarry meets Moomin meets Tintin meets Miyasaki. Jakob Martin Strid is a celebrated and unique new “author of classics” and Denmarks most original illustrator. He has published over 25 children’s books, comics and satires.

Anne Bech
Anne Bech – Denmarks hottest fitness trainer – is a fitness expert in TV, radio, newspapers, magazines and social media.